While researching design trends of the year, I came across this
article that discusses that serif fonts were going to make a comeback. The article was quite interesting. As a young designer, I feel like I try to stay away from using serif fonts as much as possible because I want my work to look as clean and modern as possible. I sometimes forget the elegance and beauty that can be achieved by using serif fonts.
In the article are great examples of strong serif work created. One of my favorites is the Brooklyn Fare website.
It is a clean and very modern website that was able to use color and the right serif font to perfectly complement each other to create a website that is simple but beautiful. I think I will begin to explore my designs with serif fonts more.
Thoughts on how you view serif vs. san serif?
Like you, I agree that today the contemporary look and feel of non-serif fonts such as Helvetica read differently and are more popular in contemporary design. But like our history, we shouldn't forget about serif fonts. In our harsh cold-cut world today we seem to be drawn to many fonts like Helvetica and others, and we forget about the elegance and grace of older fonts like Goudy and so many others. There is a reason that newspapers and books still print in serif fonts, and its not because the vintage look is back in, but serve a major importance...... they are easier for the eye and mind to read.
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