Serif vs. san serif?

While researching design trends of the year, I came across this article that discusses that serif fonts were going to make a comeback. The article was quite interesting. As a young designer, I feel like I try to stay away from using serif fonts as much as possible because I want my work to look as clean and modern as possible. I sometimes forget the elegance and beauty that can be achieved by using serif fonts.

In the article are great examples of strong serif work created. One of my favorites is the Brooklyn Fare website.

It is a clean and very modern website that was able to use color and the right serif font to perfectly complement each other to create a website that is simple but beautiful. I think I will begin to explore my designs with serif fonts more.

Thoughts on how you view serif vs. san serif?

Illustration and Design Combined

One thing I have been seeing a lot of lately is the combination of illustration and design used together in one medium. It is become especially prevalent in web design, which can been seen at: http://webdesignledger.com/inspiration/50-inspiring-examples-of-hand-drawn-elements-in-web-design.

As a designer, I am really drawn to this type of design. I think having hand-drawn elements within a design really makes the design one of a kind and gives it more ownership. The websites included in the link above are just absolutely amazing. I see this type of work and am jealous of the fact that I cannot illustrate.

Clever use of maps

I wanted to share this print advertisement that cleverly uses the world map on a wall to display the quick and easiness of FedEx's delivery service. While pretty simple, I thought this advertisement was really successful in representing FedEx. I always like finding simple design that is done well and gets a strong message across despite it's simplicity.

http://attitude.adforum.com/top5/2010/04/20/fedex-express-london-spain-ddb-brasil/